

Its userbase was mostly anime fans, influenced by 4chan, 2channel, and Russian communities popular at the time, especially LiveJournal bloggers.Ģch.ru was the first Russian-language imageboard. Later in 2007, some other websites were created, including Iichan, a heavily moderated imageboard that was a "polite and non-toxic" alternative to Dvach, and now-defunct 0chan, an imageboard for tech geeks, which later developed into a refuge for Dvach users. The domain name was still owned by Fesunov so that nobody would claim it. Some of the users went to 0chan, but numerous copies of Dvach were also launched, most notable being, known as Tirech (from тире, transl. "dash"), run by Vitalik and his moderation team. In November 2010, Vitalik resigned as an administrator, and a user named Abu succeeded him. He later revealed in an interview with his former classmate, Russian YouTube blogger Ilya Varlamov, that he had bought 2-ch for 10,000 dollars. Abu tolerated some of the derogatory and mocking names given to him and the board by the users, like Macaque or Sosach.

He used images of Abu from Disney's Aladdin. Ību changed the moderation team and banned some of the former moderators for their abuse of tripcodes and avatars. He also repressed many in-site user communities, such as Rozen Maiden and My Little Pony fans, child porn posters, and anime fans posting outside of the /a/ board.

Unlike previous owners and copy-cats, who tried to preserve the original image of Dvach, Abu introduced many innovations. The welcoming message was changed to Добро пожаловать. Again.), becoming an informal slogan of 2ch.hk. The site used Makaba, a custom version of the widespread Wakaba engine. Abu was criticized by users for promoting the imageboard in social networks like Twitter and VK. When the board was advertised in MDK, one of the largest VK communities, the 2ch thread discussing this fact was deleted by Abu, who became a moderator in the community.Ību also introduced subscriptions to the site, "passcodes", which allow users who have bought them to avoid captchas and attach up to eight images to their posts instead of the default four.
